Our proven process
Transform your website message to win better work!
Does the following sound similar to your experience?
You want to get your website up and running, but feel confused, overwhelmed and stuck on what is involved?
You know you have a prosperous business but you are tired of second guessing if you are going in the right direction?
You want to find more of your perfect customers but never have the time to make it happen.
You are disappointed
And worse than that – your recently live website isn’t resulting in a flood of amazing enquiries to your inbox as expected because it isn’t being found (let alone understood or engaged with).
Helping you take a different view
As the specialist in your business, plus our years’ of experience, we know the right questions to ask. By having a face to face (screen to screen) session we draw out a cohesive message for all your marketing. The workshop is collaborative and a shared experience.
We follow a logical process to streamline everything, and make good use of your time, resulting in you having all the information you need to decide on the next best steps to take in your business. We do the heavy lifting so you don’t have to!
We go into great depths of the knowledge we will capture for you. This will give you lots of light bulb moments and new ideas without increasing your workload. By delving deeply this will give you reassurance to the quality of our work and give us a huge amount of information to work with.
The Foundation Workshop
Our Foundation Workshop is your proven process to getting your website and messaging moving in the right direction to attract your perfect customer.
Discover the support and tools you need to lay the right foundations build solid messages to find and serve more of your ideal customers!
Your brand identity and website is refreshed and represents your expertise and aligns with your mission.
You are clear on what your perfect customer needs and your messaging reflects this.
You are finding more of the right audience with new enquiries coming in regularly.
FOLLOW a logical process, with no assumptions, but exploring lots of opportunities.
PROFILE your back story, your point of difference, and who your ideal customers are.
CONSTRUCT the right messages from drawing on your expert knowledge.
CAPTURE you, the expert, allowing lots of light bulb moments and new ideas to flow.
OUTPUT lots of information for us to direct, and you to decide, the next best steps to take.
What you get from the Foundation Workshop
3 hour in-depth Zoom workshop with digital marketing specialists
This 1:1 intensive session gives you the confidence to take the next steps forward with your marketing.
Clarity around point of difference
This allows you to stand out from your competitors knowing you offer something unique.
Deeper insight into your what you offer in your services
This allows you profile your services and see if your offer is on point.
This ensures that things align and are consistent for all areas of marketing and communicating your messages. It is particularly essential online to quickly connect with your ideal customers.
A clear idea of WHO your perfect customer is
This allows all of your communications to be tailored to speak directly to them making them want to buy from you.
An understanding of ‘search engine optimisation’
This ensures that if you were with us in Phase 2 we can research what your perfect customer is looking for to find your services and you understand the benefits of this.
A succinct elevator pitch
To allow you to clearly explain your business to anyone.
Insight into your brand identity, what is working and what is not
This leads to being more confident it is authentic to you.
A reference document
Which quickly summarises the workshop and allows you to quickly refer back to things.
Write a better brief
Be able to work with any marketing professional by providing a clear brief of what you need help with.
Who ARE Engaging WEBSITES?
Hello I am Natalie, the founder of Engaging Websites, a digital branding, website and SEO agency. I empathise with the challenges of running and growing a business AND wanting to have a good work life balance. With my team, we take on the heavy lifting to allow you to get on with running and growing your business.
Whilst we can’t guarantee exact results, we can promise…
To listen and collaborate with you, manage your expectations and ensure you are happy during every part of the process.
Get a message that works hard for your website
Discover our Proven process
Frequently asked questions
“Why are your websites text heavy?”
There is not a golden rule when it comes to volume of text in a web page but there needs to be a decent amount of text in order to get keywords ranking in the search engine results. However, SEO is a complex process (and something we start talking about at the start of your project) and during the research phase we can be more accurate about how much text will be needed on your website. But also you are appealing to actual real people and so there needs to be a good explanation of your business, process, points of difference for you to stand out and create a golden connection. The words in your content are powerful for both reasons.
"Why won't my website be on page 1 of Google as soon as it is live?”
Another good question. There are many variables and criteria that Google requires for a website to “rank” for certain keywords. If it is a new domain name then it will take longer than a website that already exists. However, organic search engines results wouldn’t be fair if suddenly a new website became live and knocked the existing number 1 listing off the top spot. Not everyone can rank for the same keyword and so you have to have a strategy in place. This is where a mix of Google Adwords at the start is powerful whilst the natural listings root in.
"What if I can't afford your services?”
Don’t worry there is another way. With our range of engaging website templates, we can help you get a website up and running in an efficient, affordable way.
“Thanks for the workshop. It was nice meeting you and putting a face to a name. I’m really pleased with the branding and the website looks great; so nice to see it come to life! I found the process very helpful, informative and worth doing."
“I am happy to say that after a three hour workshop with Natalie and her colleagues our minds were put at ease. This early stage meeting and the attention to detail that Engaging Content paid to us and our business was fantastic."
Aperture Designed Furniture
“Working with Natalie and Vicky was great. I highly recommend the Foundation Workshop and how it took so much stuff off my plate and onto theirs!”