YOUR SHOWCASE WEBSITE READY FOR PROMOTION
Imagine having your showcase website up and running quickly so that it is ready to promote without tons of your time.
Our process
Measure twice, cut once
Just as your with customer projects it is all about the ‘planning’, it is the same when it comes to your website. In fact the creative process itself should be fairly quick if the foundations are set correctly.
So the process we follow is critical to the success of an engaging website with searchable content that is ready to be promoted.
We follow 3 core phases in all of our projects:
1
FOUNDATION
2
CREATION
3
PROMOTION
Phase 1 – FOUNDATION
Foundation Workshop to profile your business
Our Foundation Workshop is where we start with the end in mind. Knowing the purpose of your website and the goal you wish to achieve allows us to reverse engineer. The 3 modules of FW is our detailed way of profiling every aspect of your business, who your want to work with, pulling out all of your expert knowledge to be able to show you as the expert who can deliver your customers’ remodelling. project. Our in-depth 3 hour workshop also covers your back story and core messaging so that we can create engaging, searchable content for your website.
Keyword Research and Competitor Research
Being found in Google and showing up in the search engine listings, is not an after thought nor does it happen by chance or simply get bolted on at the end. By knowing the end goal of who the customers are you want to find your website and the likely keywords they will use to seek your services ensures we factor this in at the foundation part of your project. Equally, how can your website measure up to your competitors without first knowing where they are appearing in Google and what they are doing to achieve that. Failing to do competitor research is simply planning to fail because it is one thing knowing the keywords and the likely traffic but it is entirely different when it comes to how to get you there. If a web designer is not talking about this at the start then don’t expect them to be able to add it on at the end.
SEO Recommendations and Plan
Having profiled your business in our Foundation Workshop and then undertaken some actual keyword and competitor research, we are now in a position to provide our recommendations for the keywords to use and the site architecture to work around those. We will discuss these with you and get your input so that we can go on to agree the website sitemap and create a plan around the headings, meta tags.
Phase 2 – CREATION
SEO Creating your searchable website copy
Now we have a firm plan we are ready to start creating! We will write a draft for each of the agreed pages of your website and knit the keywords in as we go along. Your copy needs to work for Google but more importantly the user experience of your intended audience. So website copy is in fact fairly technical and creative at the same time. Then we will collaborate with your input on the tone of voice and expert content.
Branding and web design
Now we can bring your website to life with an engaging design that fully represents your business. If you are new to business then we can help you with your brand identity; logo, fonts, image style, colour palette etc. Everything that ensures the emotional connection you will want your potential customer to “feel” when they come across your business. We can then go onto interpret this into your website design so that it is consistent.
Website build, pre-live checks and go live
Here
Phase 3 – promotion
Title here
Just like a feature film that has been styled, designed, written, created, shot etc, without a clear, distinctive, planned promotion phase how will the general public know that it is available? The promotional trail is a huge part of any successful film! It is not part and parcel of bringing this to life and automatically getting the viewing figures. Plus there is a lot of competition of other amazing films by different directors and so the promotional trail that the actors and actresses go on ensures they can stand out. I cannot stress enough that it is no different to your website and that an investment in this doesn’t not mean you are on page 1 of Google immediately. After all that wouldn’t be fair to all the other businesses who have taken time, energy and investment to reach and maintain the page 1 listing.
How to promote
There are many strategies to promoting a website and many specialists who can help. Eddy our SEO / Ads specialist can work with you for 3 months to properly embed your website and start getting the traffic to your website. But there are tons of other effective strategies but whichever route you take the point is that activity is what creates action and you can’t just leave your website static expecting it to attract traffic. You have to go out there and find the traffic and point it to your website too!
Title here
Just like a feature film that has been styled, designed, written, created, shot etc, without a clear, distinctive, planned promotion phase how will the general public know that it is available? The promotional trail is a huge part of any successful film! It is not part and parcel of bringing this to life and automatically getting the viewing figures. Plus there is a lot of competition of other amazing films by different directors and so the promotional trail that the actors and actresses go on ensures they can stand out. I cannot stress enough that it is no different to your website and that an investment in this doesn’t not mean you are on page 1 of Google immediately. After all that wouldn’t be fair to all the other businesses who have taken time, energy and investment to reach and maintain the page 1 listing.
You know what they say…?
‘An Englishman’s home is his castle’
So we pride ourselves on the working with you to create your website so that it is properly READY to promote so you can confidently build up your audience, capture leads and turn them into paying customers.